Custom Hair Colour Set

Made-to-order custom hair colour, individually crafted by a colourist to achieve your ultimate colour goal. Includes your unique-to-you colour, Personalised Instructions, and everything you need to colour at home. Now available with the option to choose an Ammonia-free formula.

4.2 RATING

+90,000 REVIEWS

Why Does Custom Matter?

Because every facet of your individual experience is designed specifically for you. Your personal colourist will factor in your colour goal, photos, profile, and hair history to precisely craft your colour and assign your developer strength. Plus, features like hair length and colour background play into how your application instructions are personalised. We’ve leveled up on our personalisation of your hair colour formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair colour.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.

CREATE MY CUSTOM COLOUR

Get Your Colour Just Right

Discover what our licensed colourists and precise, customised colour can do for you—100% colour happiness guaranteed.

CREATE MY CUSTOM COLOURCREATE MY CUSTOM COLOUR

Get Your Colour Just Right

What's Inside:

  • Your Custom Hair Colour (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
  • Developer & 2 pairs of Non-Latex Gloves info
  • First order gift: Tint Brush for professional application.
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalised instructions
  • Access to a personal licensed colourist

Discover what our licensed colourists and precise, customised colour can do for you—100% colour happiness guaranteed.

What's Inside:

  • Your Custom Hair Colour (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
  • Developer & 2 pairs of Non-Latex Gloves info
  • First order gift: Tint Brush for professional application.
  • Classic Shampoo & Conditioner Packettes
  • Stain Guard & Stain Remover
  • Personalised instructions
  • Access to a personal licensed colourist

One-on-one pro guidance.

With licensed, human colourists (yep, real people) who listen to your needs.

Our extensive team of professional, licensed colourists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Colour Set, and are available to call when you need extra guidance.

Our extensive team of professional, licensed colorists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Red Color Set, and are available to call when you need extra guidance.

With licensed, human colourists (yep, real people) who listen to your needs.

Award Winning Hair Color

RICH, LONG-LASTING COLOUR.
Never premixed or pre-made, our Permanent hair colour formulas offer full grey coverage with proven long-lasting results. How? Our colour is formulated and tested by our in-house cosmetic chemists who specialise in beauty and the science of hair colour.

PROFESSIONAL RESULTS.
We've developed pro-inspired tools that'll help you colour at home with skilled precision. Combine that with your personalised instructions and online access to expert tips, and you've got salon-worthy hair colour at home.

CREATE MY CUSTOM COLOUR

$16

NEW CLIENT SPECIAL WITH COLOUR PLAN

How does the colour plan work? 

  • You are able to choose a frequency that works for you and your hair's needs. 
  • Reminder emails are sent three days before each order (in case any changes are needed). 
  • You can skip, adjust the date/frequency or cancel at any time without any fees. 
  • You will receive a 20% discount on future orders, plus a discount for any additional items you also have auto-shipped to you. 

Frequently Asked Questions

How does it work? 

  • Take our Colour Quiz and tell us a little about your hair history and colour goals. You can even submit a photo to dial in your perfect shade!
  • Your personal online colourist will review your profile and craft a formula to match your hair and colour goals.
  • We’ll send everything you need to confidently apply it like a pro, including tools and personalised instructions.


Get your first custom colour for only $16

Get your first custom colour for only $16

Award Winning Hair Color

PROFESSIONAL RESULTS.
We've developed pro-inspired tools that'll help you colour at home with skilled precision. Combine that with your personalised instructions and online access to expert tips, and you've got salon-worthy hair colour at home.

CREATE MY CUSTOM COLOUR