Because every facet of your individual experience is designed specifically for you. Your personal colourist will factor in your red colour goal, photos, profile, and hair history to precisely craft your colour and assign your developer strength. Plus, features like hair length and colour background play into how your application instructions are personalised. We’ve leveled up on our personalisation of your red hair colour formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair colour.

Even the bottle itself is individually dispensed with your unique formula, and is labeled with your name, your Formula ID, and the date we made it.

Award Winning Hair Color

RICH, LONG-LASTING RED COLOUR.
Never premixed or pre-made, our Permanent red hair colour formulas offer full gray coverage with proven long-lasting results. How? Our red colour is formulated and tested by our in-house cosmetic chemists who specialise in beauty and the science of hair colour.

PROFESSIONAL RESULTS.
We've developed pro-inspired tools that'll help you colour at home with skilled precision. Combine that with your personalised instructions and online access to expert tips, and you've got salon-worthy red hair colour at home.

CREATE MY CUSTOM RED COLOUR

One-on-one pro guidance.

With licensed, human colourists (yep, real people) who listen to your needs.

U.S. Patent Numbers 8,577,750 & 8,655,744

Get Your Red Hair Colour Just Right

Discover what our licensed colourists and precise, customised red colour can do for you—100% colour happiness guaranteed.

CREATE MY CUSTOM COLOUR

With licensed, human colourists (yep, real people) who listen to your needs.

CREATE MY CUSTOM COLOUR

Get Your Red Hair Colour Just Right

Get your first custom Red Hair colour for only $16

What's Inside:

Your Custom Red Hair Colour (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
Developer & 2 pairs of Non-Latex Gloves info
First order gift: Tint Brush for professional application.
Classic Shampoo & Conditioner Packettes
Stain Guard & Stain Remover
Personalised instructions
Access to a personal licensed colourist

What's Inside:

Your Custom Red Hair Colour (Available in Permanent, 0% Ammonia Permanent, and Demi-Permanent formula options.)
Developer & 2 pairs of Non-Latex Gloves info
First order gift: Tint Brush for professional application.
Classic Shampoo & Conditioner Packettes
Stain Guard & Stain Remover
Personalised instructions
Access to a personal licensed colourist

Discover what our licensed colourists and precise, customised red colour can do for you—100% colour happiness guaranteed.

Get your first custom Red colour for only $16

Frequently Asked Questions

How does it work?

Take our Colour Quiz and tell us a little about your hair history and colour goals. You can even submit a photo to dial in your perfect shade!
Your personal online colourist will review your profile and craft a formula to match your hair and colour goals.
We’ll send everything you need to confidently apply it like a pro, including tools and personalised instructions.

How does the colour plan work?

You are able to choose a frequency that works for you and your hair's needs.
Reminder emails are sent three days before each order (in case any changes are needed).
You can skip, adjust the date/frequency or cancel at any time without any fees.
You will receive a 20% discount on future orders, plus a discount for any additional items you also have auto-shipped to you.

Award Winning Hair Color

CREATE MY CUSTOM RED COLOUR

We've developed pro-inspired tools that'll help you colour at home with skilled precision. Combine that with your personalised instructions and online access to expert tips, and you've got salon-worthy red hair colour at home.

PROFESSIONAL RESULTS.

Why Does Custom Matter?

Custom Red Hair Colour Set

Experience made-to-order custom hair colour, individually crafted by a colourist to achieve a unique-to-you shade of red with up to 100% grey coverage. Our award-winning Colour Set includes your customised colour, personalised instructions, and everything you need for a seamless, salon-quality colour application at home.

4.2 RATING

+90,000 REVIEWS

Custom Red Hair Colour Set

CREATE MY CUSTOM RED COLOUR

$16

NEW CLIENT SPECIAL WITH COLOUR PLAN

Frequently Asked Questions

How does it work?

Take our Colour Quiz and tell us a little about your hair history and colour goals. You can even submit a photo to dial in your perfect shade!
Your personal online colourist will review your profile and craft a formula to match your hair and colour goals.
We’ll send everything you need to confidently apply it like a pro, including tools and personalised instructions.

How does the colour plan work?

You are able to choose a frequency that works for you and your hair's needs.
Reminder emails are sent three days before each order (in case any changes are needed).
You can skip, adjust the date/frequency or cancel at any time without any fees.
You will receive a 20% discount on future orders, plus a discount for any additional items you also have auto-shipped to you.

Our extensive team of professional, licensed colourists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Brunette Colour Set, and are available to call when you need extra guidance.